Who we are

Fluent Group is a small but highly specialised team, with a broad range of professional experience. Our people have lead teams at both global mega-companies and game-changing startups. We care about solving the right problems for our customers with the right solutions. We don’t have a single magic formula but we do have deep domain knowledge, relentless tenacity and specialised experience in successfully leveraging best of breed technology.

Simple solutions to complex problems

By genuinely partnering with you, Fluent Group creates real value for you and your customers. Our team has the experience you need to eliminate your organisation’s biggest roadblocks and maximise opportunity.

Fix it once. Fix it forever

We don’t start with a fixed solution in mind. We learn about your business, identify the problems that matter to you and build the tooling you need to continuously solve those problems.

A smarter beginning on your Salesforce journey

We deliver simple and powerful Salesforce solutions, specialised for sales teams. Leverage the best elements of Salesforce to enable your sales team in weeks, not months. Evolve your processes and tooling as your learn and grow, at any pace.

Optimising together

We enhance your existing capabilities by embedding ourselves within your organisation and utilising our experience to design bespoke solutions for you. Our technology solutions will give you new insights into your organisation’s data and deliver real, actionable business intelligence.

Our leadership team

Anthony Sexton

Anthony Sexton


Leading our product advisory and technical practices, Anthony brings global technology expertise in product management and IT transformation, at both enterprise and start-up scale.

Jonathan Fitzgerald

Jonathan Fitzgerald


Leading our sales advisory and Salesforce practices, Jonathan brings global enterprise and start-up transformation expertise, successfully scaling B2B & B2C sales operations.

Daniel Danielli

Daniel Danielli


Daniel provides a unique lens into consultative selling practices by leveraging data. This approach has been successfully delivered to private companies through to listed US  enterprises.

Sales advisory

Salesforce implementation

Salesforce integration & extension

Marketing automation

Product advisory

Virtual CPO / CTO services

Application development

IT due diligence

Let’s get this party started

Ready to make a real change? Let’s build this thing together!