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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.

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End of year reporting best practices

End of year reporting best practices

With the end of the financial year in sight, it’s a good time to reflect on the past year and set future goals aligned with your business’s strategy. Reporting is a critical business activity to measure growth and performance and is crucial for determining the success...

Lead Nurturing 102: 8 steps to create a lead nurturing campaign

Lead Nurturing 102: 8 steps to create a lead nurturing campaign

The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....

Lead nurturing 101

Lead nurturing 101

The concept of lead nurturing has been kicking around for a while. It's an incredible, low-cost strategy for engaging and converting customers, but only when it's done right. If you're new to lead nurturing, we've compiled everything you need to know in the below...

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End of year reporting best practices

End of year reporting best practices

With the end of the financial year in sight, it’s a good time to reflect on the past year and set future goals aligned with your business’s strategy. Reporting is a critical business activity to measure growth and performance and is crucial for determining the success...

Lead Nurturing 102: 8 steps to create a lead nurturing campaign

Lead Nurturing 102: 8 steps to create a lead nurturing campaign

The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....

Lead nurturing 101

Lead nurturing 101

The concept of lead nurturing has been kicking around for a while. It's an incredible, low-cost strategy for engaging and converting customers, but only when it's done right. If you're new to lead nurturing, we've compiled everything you need to know in the below...

The foundations of marketing automation

The foundations of marketing automation

What's that? Marketing automation uses a tool or tools to deliver consistent, tailored content to customers during each stage of the sales journey. Data informs the tool(s) of the exact stage that a customer is at in the sales journey, and this triggers the tool to...

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