Insights

A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.

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Tech tools for start-ups: CRM

Tech tools for start-ups: CRM

This is the third article in our tech tools series, where we compare, contrast and recommend technology for all the major challenges faced by a business. In this article we review customer relationship management (CRM) tools and breakdown their strengths and...

Tech Resolutions for 2022

Tech Resolutions for 2022

Since we have reached the end of 2021, it's time to think about resolutions for the new year. To make this process easier for you, we've compiled our top 10 sales and marketing resolutions that will get you ready to smash your sales and marketing goals, increase your...

Subscription sales: online channels

Subscription sales: online channels

This is the seventh article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article discusses the importance of online channels in streamlining the customer experience. Don't forget to read...

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Tech tools for start-ups: CRM

Tech tools for start-ups: CRM

This is the third article in our tech tools series, where we compare, contrast and recommend technology for all the major challenges faced by a business. In this article we review customer relationship management (CRM) tools and breakdown their strengths and...

Tech Resolutions for 2022

Tech Resolutions for 2022

Since we have reached the end of 2021, it's time to think about resolutions for the new year. To make this process easier for you, we've compiled our top 10 sales and marketing resolutions that will get you ready to smash your sales and marketing goals, increase your...

Subscription sales: online channels

Subscription sales: online channels

This is the seventh article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article discusses the importance of online channels in streamlining the customer experience. Don't forget to read...

Transformation: Phases matter – deliver quick wins first

Transformation: Phases matter – deliver quick wins first

This is the fourth piece in a series of six articles that will guide your own sales and marketing transformation. This article discusses the phases of a transformation and shares the best way to deliver early successes to build goodwill. Don't forget to read the first...

Part 2: Our guide to creating a killer digital ad

Part 2: Our guide to creating a killer digital ad

Now that you understand the foundations of a digital ad from our last insights article (The basics of digital advertising), it's time to learn how to make a really good one. Ad Framework Craft your message - create a message that clearly articulates what you want the...

Part 1: The basics of digital advertising

Part 1: The basics of digital advertising

This is the first article in our two-part series on digital advertising that teaches you the fundamentals of digital advertising. Our next article builds on the below digital advertising lessons and provides a guide to create a killer digital ad. WHY? The purpose of...

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