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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.
Personas serve as an invaluable marketing tool to gain a deeper understanding of your audience and their needs. Many companies spend a large amount of time and money going down the rabbit hole to form incredibly detailed personas. They include characteristics of name,...
In today's competitive marketing landscape, personalisation is essential for engaging your audience and driving results. Pardot (Account Engagement), a powerful marketing automation tool, offers a wealth of features that can help you create personalised campaigns that...
No doubt, having the best marketing strategy is critical in today's competitive business environment. However, it is not enough to have a good strategy; you also need to know how to measure your success and what metrics are important for each of them. A good...
Ask any dedicated entrepreneur, and they'll tell you that their goal is to focus their marketing campaigns on accounts that would yield the most business. In other words, they aim to identify and target customers more likely to purchase their products or services,...
This is the final piece in a series of six articles that will guide your own sales and marketing transformation. This article identifies the critical role that leadership plays in a transformation program and the behaviours they should adopt to help achieve success....
This is the fifth piece in a series of six articles that will guide your own sales and marketing transformation. This article highlights the importance of change champions and the critical role they play in a transformation program. Don't forget to read the first four...
This is the fourth piece in a series of six articles that will guide your own sales and marketing transformation. This article discusses the phases of a transformation and shares the best way to deliver early successes to build goodwill. Don't forget to read the first...
Now that you understand the foundations of a digital ad from our last insights article (The basics of digital advertising), it's time to learn how to make a really good one. Ad Framework Craft your message - create a message that clearly articulates what you want the...
This is the first article in our two-part series on digital advertising that teaches you the fundamentals of digital advertising. Our next article builds on the below digital advertising lessons and provides a guide to create a killer digital ad. WHY? The purpose of...
This is the third piece in a series of six articles that will guide your own sales and marketing transformation. This article shares the secrets to the right approach to adopt and common mistakes to avoid when undertaking a transformation. Don't forget to read the...
Welcome to Marketing Automation 101. This guide will explain the power of marketing automation for attracting prospective students. We have provided seven lessons in total, as well as a practical assignment for the final assessment. By the end of this guide, you will...
This is the second piece in a series of six articles that will guide your own sales and marketing transformation. This article details the necessary steps to take to set your own sales and marketing transformation up for success. Don't forget to read the first article...
This is the first piece in a series of six articles that will guide your own sales and marketing transformation. This article explains the market trends and changing customer demands that contribute to the need for transformation, and shares five solutions to consider...
