Sales

A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.

End of year reporting best practices

End of year reporting best practices

With the end of the financial year in sight, it’s a good time to reflect on the past year and set future goals aligned with your business’s strategy. Reporting is a critical business activity to measure growth and performance and is crucial for determining the success...

Lead Nurturing 102: 8 steps to create a lead nurturing campaign

Lead Nurturing 102: 8 steps to create a lead nurturing campaign

The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....

Lead nurturing 101

Lead nurturing 101

The concept of lead nurturing has been kicking around for a while. It's an incredible, low-cost strategy for engaging and converting customers, but only when it's done right. If you're new to lead nurturing, we've compiled everything you need to know in the below...

The foundations of marketing automation

The foundations of marketing automation

What's that? Marketing automation uses a tool or tools to deliver consistent, tailored content to customers during each stage of the sales journey. Data informs the tool(s) of the exact stage that a customer is at in the sales journey, and this triggers the tool to...

Top 16 questions about Salesforce implementations

Top 16 questions about Salesforce implementations

We’ve done our fair share of Salesforce implementations and we have discovered that the same questions are usually asked by our clients or Salesforce reps. We thought it might be helpful to document some of our responses to help anyone who is considering an...

Subscription sales: Selecting Tools

Subscription sales: Selecting Tools

This is the eleventh article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article explains the best approach to selecting the right sales tools to scale your business. Don't forget to read...

Subscription sales: processes

Subscription sales: processes

This is the tenth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details the importance of setting sales processes and provides a roadmap to create these processes for your...

Salesforce Spring ‘22 Release

Salesforce Spring ‘22 Release

With the new year comes another Salesforce update that will provide continued platform improvements for platform users. We’ve deciphered the Spring ‘22 release notes to identify the top three features that we think will provide the greatest impact for your business....

Subscription sales: A guide to data part 2 – leverage data

Subscription sales: A guide to data part 2 – leverage data

This is the ninth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article expands on our previous piece on building a data foundation and demonstrates how to correctly leverage your...

Tech Resolutions for 2022

Tech Resolutions for 2022

Since we have reached the end of 2021, it's time to think about resolutions for the new year. To make this process easier for you, we've compiled our top 10 sales and marketing resolutions that will get you ready to smash your sales and marketing goals, increase your...

Subscription sales: online channels

Subscription sales: online channels

This is the seventh article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article discusses the importance of online channels in streamlining the customer experience. Don't forget to read...

Subscription sales: The road to profitability

Subscription sales: The road to profitability

This is the sixth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article breaks down the components of profitability and provides the formulas required to measure customer...

Subscription sales: Understanding the customer journey

Subscription sales: Understanding the customer journey

This is the fifth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article helps you map your customer journey so that you can better target your customers as they progress through the...

Subscription sales: Customer-centric sales approach

Subscription sales: Customer-centric sales approach

This is the fourth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details why you should adopt a customer-centric sales approach to guide your customers through the...

Subscription sales: Understanding your customer market

Subscription sales: Understanding your customer market

This is the third article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article explores the concept of a total customer market and provides you with the formulas required to measure your...

Subscription sales: Customer segmentation

Subscription sales: Customer segmentation

This is the second article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details the importance of customer segmentation and provides you with the tools to segment your own customer...

Subscription sales: A new sales strategy

Subscription sales: A new sales strategy

This is the first article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article shares emerging sales trends and changes in buyer behaviour, and identifies their impact on your sales...

Woman skiing downhill

Enhance your competitive edge.
See how we can supercharge your growth.