For many businesses, integration tools are no longer a "nice to have". They are a "must-have" and for good reason. Integration between existing apps, services, and systems creates a truly scalable and efficient enterprise ecosystem that's worth its weight in gold....
Insights
A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.
Top picks
End of year reporting best practices
With the end of the financial year in sight, it’s a good time to reflect on the past year and set future goals aligned with your business’s strategy. Reporting is a critical business activity to measure growth and performance and is crucial for determining the success...
Lead Nurturing 102: 8 steps to create a lead nurturing campaign
The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....
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Customer Stories
CapabilitySS: Removing barriers to care and elevating experiences to maximise impact
Summary Problem: Fluent Group successfully addressed Capability Support Services’ (CapabilitySS) challenges by improving therapist collaboration, reducing administrative burdens, and enhancing data security. Teams involved: Administration team, therapists and the...
Voltora Industries: Takes the guesswork out of the grunt work
Voltora Industries (Voltora), founded by Tory Ogden, is a leading provider of electrical solutions in Queensland and Victoria, specialising in electrical, data, security, air conditioning, and solar services. Their team of highly trained and specialist technicians...
Shippit: A different kind of shipping network
Shippit offers smart shipping solutions for hundreds of retailers across the Australia Pacific region, sending thousands of deliveries every single month. Their innovative, cloud-based shipping platform enables easy booking, simple tracking and is trusted by...
Learning Online: The education of tomorrow
Learning Online specialises in short online courses that deliver the practical skills their students need to succeed. The organisation offers over 60 online courses across various industries, taught via multiple learning formats to suit every student. Learning...
me&u: Enabling an order and payment revolution
me&u is an app-less digital menu platform that streamlines restaurant ordering with a tap of your phone. It eliminates queues, creates contactless ordering and enables cashless transactions, so restaurants have more time to focus on delivering the best...
Recent
Subscription sales: Understanding the customer journey
This is the fifth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article helps you map your customer journey so that you can better target your customers as they progress through...
Marketing automation 101: the ultimate guide for the education sector
Welcome to Marketing Automation 101. This guide will explain the power of marketing automation for attracting prospective students. We have provided seven lessons in total, as well as a practical assignment for the final assessment. By the end of this guide, you...
Subscription sales: Customer-centric sales approach
This is the fourth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details why you should adopt a customer-centric sales approach to guide your customers through...
Xplan explained
What is Xplan? The Xplan platform is the backbone system for financial advice firms and insurance brokers. It has a comprehensive range of modules including compliance, advice, communications and customer management. For more information on their module offering,...
Subscription sales: Understanding your customer market
This is the third article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article explores the concept of a total customer market and provides you with the formulas required to measure...
Tech tools for start-ups: Data storage and documentation
This is the second article in our tech tools series, where we compare, contrast and recommend technology for all the major challenges faced by a business. In this article we look at how Google Workspace and Office 365 stack up as data storage and documentation...