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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.
There are few universal truths in the wild world of Salesforce implementations. But if there’s one we’ve seen come to light more than any other: it’s that Good Customers finish first. And happiest. And also with the most impressed co-workers. That’s not to say we play...
If you're a Salesforce user, get ready to level up your game! The Winter '24 release is here, and it's packed with exciting updates that will enhance your Salesforce experience. In this post, we'll dive into the key updates mentioned in the release notes and show you...
Personas serve as an invaluable marketing tool to gain a deeper understanding of your audience and their needs. Many companies spend a large amount of time and money going down the rabbit hole to form incredibly detailed personas. They include characteristics of name,...
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Using Salesforce to make service more personalised—and more efficient. Client Background Set amongst 400 acres of lush Gold Coast Hinterland rainforest, Eden’s Wellness Retreat is famous for their ultra-personalised approach to guest wellbeing and...
Summary Problem: Fluent Group successfully addressed Capability Support Services’ (CapabilitySS) challenges by improving therapist collaboration, reducing administrative burdens, and enhancing data security. Teams involved: Administration team, therapists and the...
Voltora Industries (Voltora), founded by Tory Ogden, is a leading provider of electrical solutions in Queensland and Victoria, specialising in electrical, data, security, air conditioning, and solar services. Their team of highly trained and specialist technicians...
Shippit offers smart shipping solutions for hundreds of retailers across the Australia Pacific region, sending thousands of deliveries every single month. Their innovative, cloud-based shipping platform enables easy booking, simple tracking and is trusted by...
Learning Online specialises in short online courses that deliver the practical skills their students need to succeed. The organisation offers over 60 online courses across various industries, taught via multiple learning formats to suit every student. Learning...
me&u is an app-less digital menu platform that streamlines restaurant ordering with a tap of your phone. It eliminates queues, creates contactless ordering and enables cashless transactions, so restaurants have more time to focus on delivering the best...
The mortgage broking industry is continuously evolving, and staying ahead of the curve requires a strategic focus on where your team spends their time and resources. By leveraging Salesforce and integrating it with your Line of Business (LoB) applications, you can...
For many businesses, integration tools are no longer a "nice to have". They are a "must-have" and for good reason. Integration between existing apps, services, and systems creates a truly scalable and efficient enterprise ecosystem that's worth its weight in gold....
Times have changed. Today, all organisations, including educational institutions, require sound sales and marketing strategies to thrive. That means that now more than ever, educational institutions are looking to create sales and marketing plans to guide them....
No one thinks about or loves forms as much as we do. Which means we know everything there is to know about them. And now, so will you. What are forms? The basic function of a form is to allow you to collect consistent data from your customers. As with most things...
No doubt, having the best marketing strategy is critical in today's competitive business environment. However, it is not enough to have a good strategy; you also need to know how to measure your success and what metrics are important for each of them. A good...
Many SMBs find themselves spoiled with options and flush with enough money to do more business than ever before - meaning new business-to-business associations and new opportunities for unprecedented post-pandemic growth. Over half of SMBs intend to spend part...
