With the end of the financial year in sight, it’s a good time to reflect on the past year and set future goals aligned with your business’s strategy. Reporting is a critical business activity to measure growth and performance and is crucial for determining the success...
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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.
Top picks
Lead Nurturing 102: 8 steps to create a lead nurturing campaign
The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....
Lead nurturing 101
The concept of lead nurturing has been kicking around for a while. It's an incredible, low-cost strategy for engaging and converting customers, but only when it's done right. If you're new to lead nurturing, we've compiled everything you need to know in the below...
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Featured
Let’s talk about revenue attribution – it’s not Google Analytics
Put simply, a Google Analytics-style lead attribution strategy is based on leads, while revenue attribution is based on revenue. A traditional...
The foundations of marketing automation
What's that? Marketing automation uses a tool or tools to deliver consistent, tailored content to customers during each stage of the sales journey....
Subscription sales: content is king
This is the final article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape....
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End of year reporting best practices
With the end of the financial year in sight, it’s a good time to reflect on the past year and set future goals aligned with your business’s strategy. Reporting is a critical business activity to measure growth and performance and is crucial for determining the success...
Lead Nurturing 102: 8 steps to create a lead nurturing campaign
The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....
Lead nurturing 101
The concept of lead nurturing has been kicking around for a while. It's an incredible, low-cost strategy for engaging and converting customers, but only when it's done right. If you're new to lead nurturing, we've compiled everything you need to know in the below...
Let’s talk about revenue attribution – it’s not Google Analytics
Put simply, a Google Analytics-style lead attribution strategy is based on leads, while revenue attribution is based on revenue. A traditional agency approach defines digital marketing conversions as form submissions or ad clicks. These conversion metrics are...
The foundations of marketing automation
What's that? Marketing automation uses a tool or tools to deliver consistent, tailored content to customers during each stage of the sales journey. Data informs the tool(s) of the exact stage that a customer is at in the sales journey, and this triggers the tool to...
Subscription sales: content is king
This is the final article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article discusses the importance of content in building trust and influencing buyer behaviour. Don't forget to read...