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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.
The previous article in this series detailed the basics of lead nurturing and its benefits. To build on this strong foundational understanding of lead nurturing, we have created the below comprehensive step-by-step guide to help you get started with your own program....
Put simply, a Google Analytics-style lead attribution strategy is based on leads, while revenue attribution is based on revenue. A traditional agency approach defines digital marketing conversions as form submissions or ad clicks. These conversion metrics are...
What's that? Marketing automation uses a tool or tools to deliver consistent, tailored content to customers during each stage of the sales journey. Data informs the tool(s) of the exact stage that a customer is at in the sales journey, and this triggers the tool to...
We’ve done our fair share of Salesforce implementations and we have discovered that the same questions are usually asked by our clients or...
This is the final piece in a series of six articles that will guide your own sales and marketing transformation. This article identifies the...
This is the eleventh article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape....
We’ve done our fair share of Salesforce implementations and we have discovered that the same questions are usually asked by our clients or Salesforce reps. We thought it might be helpful to document some of our responses to help anyone who is considering an...
This is the final piece in a series of six articles that will guide your own sales and marketing transformation. This article identifies the critical role that leadership plays in a transformation program and the behaviours they should adopt to help achieve success....
This is the eleventh article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article explains the best approach to selecting the right sales tools to scale your business. Don't forget to read...
This is the final article in our tech tools series, where we compare, contrast and recommend technology for all the major challenges faced by a business. In this article we compare content management systems and web hosting services and share our preferred choice....
This is the tenth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details the importance of setting sales processes and provides a roadmap to create these processes for your...
With the new year comes another Salesforce update that will provide continued platform improvements for platform users. We’ve deciphered the Spring ‘22 release notes to identify the top three features that we think will provide the greatest impact for your business....
