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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.
Since we have reached the end of 2021, it's time to think about resolutions for the new year. To make this process easier for you, we've compiled our top 10 sales and marketing resolutions that will get you ready to smash your sales and marketing goals, increase your...
This is the fourth piece in a series of six articles that will guide your own sales and marketing transformation. This article discusses the phases of a transformation and shares the best way to deliver early successes to build goodwill. Don't forget to read the first...
Now that you understand the foundations of a digital ad from our last insights article (The basics of digital advertising), it's time to learn how to make a really good one. Ad Framework Craft your message - create a message that clearly articulates what you want the...
This is the sixth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape....
This is the third piece in a series of six articles that will guide your own sales and marketing transformation. This article shares the secrets to...
This is the fifth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape....
This is the sixth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article breaks down the components of profitability and provides the formulas required to measure customer...
This is the third piece in a series of six articles that will guide your own sales and marketing transformation. This article shares the secrets to the right approach to adopt and common mistakes to avoid when undertaking a transformation. Don't forget to read the...
This is the fifth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article helps you map your customer journey so that you can better target your customers as they progress through the...
Welcome to Marketing Automation 101. This guide will explain the power of marketing automation for attracting prospective students. We have provided seven lessons in total, as well as a practical assignment for the final assessment. By the end of this guide, you will...
This is the fourth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details why you should adopt a customer-centric sales approach to guide your customers through the...
What is Xplan? The Xplan platform is the backbone system for financial advice firms and insurance brokers. It has a comprehensive range of modules including compliance, advice, communications and customer management. For more information on their module offering, we...
