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A hub of solutions, top tips, big reads, short stories and case studies to demystify sales and marketing optimisation.
Personas serve as an invaluable marketing tool to gain a deeper understanding of your audience and their needs. Many companies spend a large amount of time and money going down the rabbit hole to form incredibly detailed personas. They include characteristics of name,...
No one thinks about or loves forms as much as we do. Which means we know everything there is to know about them. And now, so will you. What are forms? The basic function of a form is to allow you to collect consistent data from your customers. As with most things in...
No doubt, having the best marketing strategy is critical in today's competitive business environment. However, it is not enough to have a good strategy; you also need to know how to measure your success and what metrics are important for each of them. A good...
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Using Salesforce to make service more personalised—and more efficient. Client Background Set amongst 400 acres of lush Gold Coast Hinterland rainforest, Eden’s Wellness Retreat is famous for their ultra-personalised approach to guest wellbeing and...
Summary Problem: Fluent Group successfully addressed Capability Support Services’ (CapabilitySS) challenges by improving therapist collaboration, reducing administrative burdens, and enhancing data security. Teams involved: Administration team, therapists and the...
Voltora Industries (Voltora), founded by Tory Ogden, is a leading provider of electrical solutions in Queensland and Victoria, specialising in electrical, data, security, air conditioning, and solar services. Their team of highly trained and specialist technicians...
Shippit offers smart shipping solutions for hundreds of retailers across the Australia Pacific region, sending thousands of deliveries every single month. Their innovative, cloud-based shipping platform enables easy booking, simple tracking and is trusted by...
Learning Online specialises in short online courses that deliver the practical skills their students need to succeed. The organisation offers over 60 online courses across various industries, taught via multiple learning formats to suit every student. Learning...
me&u is an app-less digital menu platform that streamlines restaurant ordering with a tap of your phone. It eliminates queues, creates contactless ordering and enables cashless transactions, so restaurants have more time to focus on delivering the best...
This is the tenth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article details the importance of setting sales processes and provides a roadmap to create these processes for...
With the new year comes another Salesforce update that will provide continued platform improvements for platform users. We’ve deciphered the Spring ‘22 release notes to identify the top three features that we think will provide the greatest impact for your...
This is the ninth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article expands on our previous piece on building a data foundation and demonstrates how to correctly leverage...
This is the fifth piece in a series of six articles that will guide your own sales and marketing transformation. This article highlights the importance of change champions and the critical role they play in a transformation program. Don't forget to read the first...
This is the eighth article in our 12-part subscription sales series, designed to help you understand and prepare for the evolving sales landscape. This article provides tools to create the necessary framework and processes to harness the full power of data and...
This is the third article in our tech tools series, where we compare, contrast and recommend technology for all the major challenges faced by a business. In this article we review customer relationship management (CRM) tools and breakdown their strengths and...
